That’s a number that gives you pause. Over 1 billion servings sold. This is an impressive number for a product that has never been on store shelves. But this protein and superfood combination shake has been satisfyingly serving customers for over 15 years, and unlike many nutritional brands that gain traction based on messages of quality and effectiveness, but end up diluting that quality over time in profit-taking, Shakeology continues to maintain, if not improve, its standards of excellence and effectiveness to this day.
The big picture: What the numbers say
According to a summary by BrandRated.com, Shakeology has the following views: Average rating on Amazon is 4.2 out of 5 stars.Our most popular product, the Chocolate Vegan 30 Serving Bag, consistently generates enthusiastic feedback. On Trustpilot, the photo is equally warm among fans. HonestBrandReviews.com’s review analysis found the following: 66% of Shakeology reviews were rated “Excellent” or “Excellent.”
This is worth being upfront about, as multiple review sites point out that Shakeology is sold through a network of independent “Beachbody coaches,” many of whom earn commissions on sales. In 2024, BODi closed its network and moved to a multichannel sales model that included retail.
Although many of the reviews are from former Beachbody coaches, many non-affiliated reviewers have also given positive reviews, and their testimonials form the bulk of what follows.
Customer reviews include:
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Taste — the most repeated compliment
One thing that comes up again and again in Shakeology’s positive reviews is its taste. EnvisionSolutionsNow.com’s analysis notes: “Great taste of shake” It was the most repeated positive point in both professional and customer reviews.
On Amazon, one reviewer writes:
“This is the best tasting and consistent shake on the market. I’ve tried some other shakes and they tasted bad and were watery.”
Another Amazon customer said:
“It’s not too sweet and I like the deep chocolate flavor.”
And on Influenster.com, one reviewer declared:
“Vegan chocolate is definitely my favorite because it’s delicious…I love this protein powder! I’m not a big fan of protein powders because they always leave an aftertaste, but this one is different! I’ve been taking it in my shakes, chocolate mousse, ice cream, etc.”
Ryan and Alex — two engineers who have published detailed 10-year case studies on their website RyanAndAlex.com — put it simply.
“If I didn’t like the taste, I would never pay this much money to drink a shake every day.”
They go on to point out that Chocolate and vanilla are the most popular flavors The variety of recipes is appreciated among the customer base. (Note: Apparently Ryan and Alex were Beachbody coaches.)
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Control of satiety and appetite
The second biggest positive theme is how well Shakeology manages hunger. This is not only proven by BODi’s clinical research, but is also central to the product’s appeal. It is positioned not as a superfood protein shake, but as a holistic nutritional shake designed to solve your junk food cravings.
From the Testimonials section of the BODi website:
“Shakeology suppresses my sweet cravings, gives me energy, and gives me results. I’ve tried other shakes in the past, but I’ve never had the success that Shakeology has.”
“Shakeology makes me want to snack less because I know I’m working towards results and nourishing my body with what it needs.”
A review compiled by HonestBrandReviews.com quotes:
“Shakeology has completely changed my eating habits. My shakes give me what I need and I feel full instead of mindless snacking with no nutritional value.”
“Shakeology gives me energy, gives my body the real nutrients it needs, nourishes my muscles, and leaves me feeling satisfied.”
An anonymous user, who appears to be a regular (non-coach) customer of Ask MetaFilter, wrote:
“I’ve been using Shakeology for a few months now and my cravings for bad things have definitely decreased and I feel better and healthier overall.”
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Nutrient concentration — the appeal of “all-in-one”
One of Shakeology’s main selling points is that it combines protein, fiber, probiotics, prebiotics, adaptogens, antioxidants, and superfoods into single servings, eliminating the need for customers to buy and manage a cabinet full of supplements.
On Amazon, a customer describes it this way:
“Shakeology is a great liquid meal that’s loaded with superfoods and easy to prepare.”
“It tastes great with milk, half a banana, and a teaspoon of almond butter. It’s very satisfying and filling. It helps with bowel movements.”
Influenster reviewers made the value comparison clear.
“The price may be higher than protein powders, but this isn’t just your average protein powder. Considering the additional supplements you need to take on top of your regular powder, it’s totally worth the money.”
Ryan and Alex from RyanAndAlex.com made this one memorable in their 10-year review.
“Drinking Shakeology is like daily nutritional insurance that keeps us from cheating and going off the rails.”
One of the company’s customers, quoted by RyanAndAlex.com, added:
“I know a lot of people complain about the price, but my motto is that you get what you pay for. The shakes are packed with dense nutrition and superfoods. I drink them every day as one of my meals.”
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weight loss and energy
Weight loss support and increased energy levels round out the top reasons why this shake has sold 1 billion units, as stated in aggregate reviews on BrandRated.com.
Most Trustpilot reviewers gave Shakeology a positive rating. “We changed their eating habits.” It gave them sustained energy and helped them achieve their weight loss goals.
On Amazon, one buyer wrote:
“This is the best shake I’ve ever had. It gives me lots of nutrients that I need but are hard to get. Since I started drinking this every day, I’ve seen huge improvements in my weight loss journey!”
The EatProteins.com review (published in 2026) does a good job of summarizing the broader pattern. “Long-term users report continued satisfaction even after years of daily consumption. This product inspires strong brand loyalty among Beachbody/BODi program participants.”
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Vegan and plant-based options
Shakeology has developed a loyal following among plant-based consumers who appreciate that many of their flavors are completely vegan, without compromising taste or nutrition.
BrandRated.com ranks brands by positive Trustpilot reviewers. variety of vegan options As the main reason they love the product.
So why has Shakeology sold over 1 billion servings?
One billion doses is an impressive number for a premium product. So why has this demand been sustained for over 15 years?
It fills in real nutritional deficiencies. When Shakeology was launched in 2009, the “superfood nutritional shake” category didn’t even exist. BODi’s own blog says: “Shakeology created the superfood nutritional shake category 15 years ago.” Specifically, the company’s CEO, who is a self-proclaimed “vegetable hater,” asked us to create Shakeology for people who can’t or don’t consume the recommended daily intake of fruits, vegetables, and fiber.
It works very well with the fitness ecosystem. Shakeology does not exist in isolation. Sold alongside over 140 fitness programs, including P90X, Insanity, 21-Day Fix, and other high-engagement home workout programs, Shakeology’s monthly subscription often comes with a free trial of the BODi fitness platform. People who want to make a real lifestyle change find that starting a new fitness program combined with Shakeology is the combination that produces the best results.
It’s so delicious that you’ll become addicted to it. This point cannot be overstated. Healthy products that people don’t want to drink will eventually be abandoned. Shakeology’s consistent praise of taste has made taste less of an annoyance and more of a daily habit for millions of customers.
It continues to evolve. BODi continually updates its Shakeology formulas, and co-developers Isabelle Daikeler and Darin Olien meet monthly with their research and development team to review ingredients and testing standards. This team is demanding. And the 2024 launch of Shakeology’s 0g added sugar line is an example of brands responding to changing consumer priorities without sacrificing taste or nutrition.
fair notes
Shakeology reviews on the internet would be incomplete without acknowledging that they are mixed. Critics point to the high price, but comparisons tend to lean towards simple protein shakes and straight green powders, lacking Shakeology’s comprehensive nature. Some users said they had digestive issues, which were resolved by cutting the serving size in half. A review on EatProteins.com notes that the product has had complaints about subscription cancellation issues, but this is a separate issue from the product itself, and BODi believes that this issue has been resolved with the move to Shopify and that the subscription management software is also easy to use.
The positive reviews reflect a truly loyal customer base that makes Shakeology truly deliver on taste, nutrition, convenience, and healthy habits. This is a meaningful story and confirms that the first billion servings sold will not be the last.
Sources referenced: BODi/Beachbody Official Site, Amazon Customer Reviews, Influenster, BrandRated.com, RyanAndAlex.com, HonestBrandReviews.com, EatProteins.com, EnvisionSolutionsNow.com, Ask MetaFilter, BusinessWire Press Release (June 2024).
